Skills demonstrated:
Concept Development, Photo Editing, Art Direction
Ad Campaign: Crystal Louisiana Hot Sauce
For this advertisement campaign, I focus on Crystal's iconic tagline "Join the cult of crystal." Other hot sauces promise to be hotter than hot, but that’s not what hot sauce is about. It’s about flavor, a flavor you would follow to the ends of the Earth, a flavor you’d give up everything to have. So why not do it? The use of cult imagery inspires a provocative but memorable ad campaign.
